Why Programmatic Advertising?
Effectively capturing the minds of consumers in today’s digital ecosystem is no easy task, which is why we’re going to talk about Programmatic Advertising today. There are millions of websites, applications and digital properties being viewed across a variety of channels everyday.Having to use separate platforms to advertise on different channels and having to select the best places to put your advertisements in the digital world is an increasingly daunting task.Programmatic advertising is the automated buying and selling of online advertising.In Simple terms, Programmatic Advertising is nothing but Buying and selling Ads Online.
- The number of video Advertising done in Programmatic platforms grew from 50% in 2019 to 54% in 2020.
- Programmatic Ads Deliver your ads to the right audience Accurately.
- Programmatic Platforms use AI and Algorithms to target the right person at the right time the Ad is likely to be seen.
- Programmatic Advertising has a various targeting options like,
- Specific segment of consumers
- Geo Location
- Personal Interests
- Device and network type
These are few among the many targeting options that are available when it comes to Programmatic Advertising.
Advertising Rate for Programmatic Advertising
You can find the advertising rate for Programmatic Platform in the media options and pricing tab of the page. The section has detailed pricing for all media options available on the portal. You can also use the advanced pricing filters to check the targeting available while advertising digitally on Programmatic Platforms . To access the advanced pricing section, one needs to save the media option to the bag and access it there. In the same advanced pricing section, you can also check the best-discounted rate for your selected volume. Rates for digital ads can be quoted in terms of CPM, CPC, or a fixed price. CPM rate for programmatic Advertising varies with the page position and the ad size. However, Programmatic Advertising provides one of the lowest CPM in its category.
Advertising Agency for Programmatic Advertising
The Media Ad Company is a recognized media agency to place your ads digitally on Programmatic Platforms . We help advertisers plan, buy, execute, and monitor their digital campaigns on the Programmatic Platforms . Our in-house performance team ensures that your digital campaigns are monitored and tweaked to ensure the best performance. The parameters we monitor but not limited to are Impressions, views, and clicks. In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital agency, The Media Ad Company assure the best advertising rate and flawless execution of your campaigns in Programmatic Platform . Our online monitoring dashboard will help you monitor the campaign from your phone. In case you are looking for an agency that can help you place ads in Programmatic Platforms , The Media Ad Company is the right choice. You can contact us over Whatsapp, Phone, or emails. Contact details are mentioned in the Contact Us section of the website.
What is the process of placing an ad in Programmatic Platforms
If you are looking to book your digital campaign in the Programmatic Platforms with The Media Ad Company, you can use either the online or the offline process. I will explain here both the online as well as the offline process of booking the campaign. If an online booking is what you would prefer, go to the media page of Programmatic Advertising . Select the media option of your choice. Add your selected media options to the bag. You can customize your requirement in the bag by specifying the targeting options. Best cost of advertising in the Programmatic Platforms is shown for your selection. You can then add this to the dashboard. Once in the dashboard, you can schedule dates, upload artwork, and make the payment and take your campaign live. Once the payment has been made and artwork uploaded, it can take up to 48 hours to take the campaign live. To book the ad offline you can contact us through Whatsapp, email, or phone. You can also fill the planning requirement form and share your requirement. Our client servicing team will reach out to you. Once you confirm your digital campaign, a client servicing or account manager is assigned to you who will remain your point of contact through the period of the campaign. Once the campaign is over, we will provide you with a final report of the execution. Digital reports include impressions, clicks, CTR, and cost.
Ad Dimensions for Programmatic Advertising
Most of the performance marketing platforms use the following dimensions for placing ads. These performance marketing platforms include most of the self serve platforms as well as the programmatic buying platforms.
Ad Dimension for Companion Banner – Banner ads that appear alongside a video or audio ad
Ad Dimension for Native Ad –
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Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.