YourStory, Website
Ads Buying Options
Banner (Per Impression)
Rectangular Image ad (Banner) which will appear on all the pages.
Estimated Click Through Rate : 0.3%
Creative Format : .JPG
Dimension(s) : 300 x 250, 300 x 600, 300 x 50
Email and Newsletter (Per Week)
An Email is sent to the registered Email IDs. Emails may be Promotional or Transactional.
Video (Per Campaign)
It is a video ad on all the pages which is automatically played to the user as soon as the page is loaded.
Creative Format : .MOV
Dimension(s) : On Request
Article (Per Campaign)
An article customized for the brand will be posted in the relevant section of the website.
Creative Format : .DOC
Dimension(s) : Overall 250K Impressions across YourStory.com and Social Media Channels (Facebook, LinkedIn and Twitter)
1 Newsletter inclusion per story to our 1.8 Lakh subscribers with an open rate of about 8-9%
A minimum of 2 rounds of Social Media promotion for each story and video across Facebook, Twitter and LinkedIn
RoadBlock (Per Day)
Roadblock Banner is booking all possible advertising spaces on the webpage. It usually contains 2 vertical ads on left and right side of the screen (Skinner ad ) and a expandable medium rectangle banner.
Creative Format : .JPG
Estimated Click Through Rate : 0.25 - 0.3% for Website, 0.2 - 0.25% for Mobile
Estimated Impressions : 1 Mn
Dimension(s) : Website - 1008 x 90 expands to 1008 x 350, 1050 x 1600 Mobile - 320 x 50 expands to 320 x 250, 300 x 250, 320 x 50
