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Truecaller, App

Ads Buying Options

Easy Leads (Per Click)

₹ 8.00

Lead form Pop up appears with Pre-filled User Information when User clicks on the Ad.

Dimension(s) : 320x140 Dimensions Image , 128x128 px logo (non transparent in jpg format under 20 KB) · ·Headline (Text max 25 chars) · ·Body Text (max 50 chars) · ·Call to Action (example ‘Know More’ or ‘Buy Now’) – max 10 Chars

Estimated CTR : 0.3%

Native Ad (Per Click)

₹ 10.00

Native ads are content embedded video/image ads which will be embedded within the content of the App.

Dimension(s) : 1200x627 px image (compressed jpg under 80 KB) · ·128x128 px logo (non transparent in jpg format under 20 KB) · ·Headline (Text max 25 chars) · ·Body Text (max 50 chars) · ·Call to Action (example ‘Know More’ or ‘Buy Now’) – max 10 Chars


About Truecaller App Advertising

Millions of users trust Truecaller for their communication needs, whether it’s identifying unknown calls or blocking spam SMS. It filters out the unwanted, and lets one connect with people who matter.  With a community-based spam list supported by 250 million users, Truecaller is the only app one need to make your communication safe and efficient. True caller also provides various targeting options to the user. Get all Media Option Details & Advertising Rates for Truecaller App at The Media Ad Company.

Filters Available under Audience Targeted Campaigns

Based on Device

  • Telecom carrier
  • Handset group
  • Operating system
  • Custom Segments targeting

Based on Day/ Time

  • Day of week
  • Hour of day

Based on Location

  • Country/ State/ City
  • Custom Region
  • Geo-fencing (radius around a point or location.)

Based on User Profile or Behaviour

  • Demographics – Age, gender, income, language,
  • Behavioral
Reach Numbers
Region Users
North 35 Mn
South 28 Mn
West 20 Mn
East 8 Mn
Central 9 Mn

Execution Process

Steps in Execution


Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:


Variables Sample Variable Selections
Placement Page Run On Site/ Home Page/ Inside Page
Dimension 1200 x 627, 320X100
Banner Type Leaderboard/ Tower/ Rectangle


Step 3: Select Start and end Date

Step 4: Upload artwork and make payment


How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

Truecaller Advertising Rates 2021

The Media Ad Company is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updates on a frequent basis. Truecaller advertising is one of the most popular Television advertising option hence it is very important for advertisers to know Truecaller advertising Rates 2021. You can find the updated Truecaller advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for Truecaller Media Kit 2021, please check the blue tick beside the Truecaller advertising rates under the Media Options tab

Top 5 Digital Advertising Platforms in India according to Similarweb Jul-Sep 2021
Digital Platform Ranking
Facebook 1
Google 2
Instagram 3
Times Of India 4
Hotstar 5

Truecaller, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India’s best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore Truecaller, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it’s an in app promotion, display marketing, or branded challenges Truecaller, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Truecaller, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ad Company Can Help You

The Media Ad Company is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Book Services Now

Easy Leads (Per Click)
Native Ad (Per Click)
Total Cost ₹ 
The total cost above doesn't include 18% GST.
How long will it take for my ad to go live?

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 

What is the difference between CPM and CPC pricing?

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.

Can the impressions be distributed equally across he campaign?

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

Is there a chance that my ad can get paused in the middle of a campaign?

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.

Language - English
Daily Active Users - 100 Mn
Avg C T R 0.2%

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